Hazaaron Khwahishein Nahin, Bas Ek Khwahish

Dear Kirkireji,

I hope you, like I do, believe that this is your best song till date. I do not say best song ever because I believe, hopefully you also do, that there are many more such gems to come from you, both as a writer and a singer. It hurts me no end when I see such a beautiful composition being trivialised by being used in a television commercial*. I understand that perhaps you did not have as much say as folks at Virgin Records or at PNC, but this is still something we find hard to digest. Not music to our ears, if I may say.

I earnestly request you not to hurt your fans henceforth by letting your songs, either sung or written, be used for purposes other than for reaching musical ecstasy. Yes, there’s an odd aberration like this one, but we know you’re back in tune after this. Your songs, like this one, are music lovers’ secrets, and only those in the know of it really understand how valuable they are. Please let them remain that way.

Please convey my regards to Jhingranji, Shantanuda and Mishraji.

Regards,
Nikhil

* The television commercial in question is the new Airtel+Nokia ad featuring Abhay Deol and Raima Sen. Glad that it’s not up on YouTube yet. Glad that I’m not linking to it from my blog.